Choosing the right keywords strategy is the most important aspect of a successful search engine marketing campaign.
Your website does not have to be ranked on the top for any possible keyword - you need to achieve high ranking for keywords that the people who are most likely to be interested in your products or services are searching for - and who are interested in what your web site has to offer.
The queries that your prospects are typing on the search engines are not usually that obvious. Bidding on the wrong terms is a complete waste of time, energy and money. The goal of a keywords analysis is to help select a strategy that drives the traffic that converts the most into sales.
Pay per click strategies
As a keyword research specialist, Stepmiles, helps you determining what a prospect is going to type in. We use several professional tools to find out and match the following :
- popular keyword phrases for your products or services
- competitiveness of each term
- marketing relevance strategy
- your content support
As far as organic placement- optimization, keywords on a web page are not the only factor to achieve high rankings. But it is fair to say that they are the most important element of a website.
The frequency of a keyword will refer to the number of times a keyword
appears on a webpage including key words in URL. They is no specific
frequency but more of a density, some SEO specialists will consider the
perfect density being 2 to 10 %. We do not believe in such theory thus
keeping such density on page will never harm your keyword strategy.
The prominence of a key phrase on a page is one of the most important factors. Is called prominence the position of a term in a crucial area, for example the page title, the closer to the beginning the more prominent.