Pay Per Click - PPC explained
The Pay per Click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect.
Some search engines, such as the Overture network, specialize in this type of advertising, although this type of advertising is not limited to search engines, online directories and major web sites regularly opt for this business model. Most search engines set advertisers against each other in auction-style bidding for the highest positions on search result pages.
The major pay per click advertising networks
The good and the bad of pay per clickLet's face it PPC advertising is not the perfect solution those ads networks want us to believe. Pay per click can cost all your advertising budget when it is not managed by an experienced online marketer. Some features like automatically bidding more than a competitor may leave the competition with a certain control over your budget. Since 80% of the online shoppers in united states search for a product or service online but buy offline the return on investment (ROI) may be difficult to measure.
Fortunately most major pay per click networks provide the online marketers with ROI tracking, click through rate and many other tools to help you improve your traffic and conversion rate. Pay per click advertising is also a great way to show up your products and services at the top of search engines and advertising partners and reach your target market. As opposed to search engine optimization (SEO) that produces a massive free traffic but might take some time to produce cost effective results, the pay per click is an immediate solution. PPC advertising is a good immediate alternative when waiting for search engine optimization to produce its results.
Working on PPC and SEO together
Despites all critics, including click fraud, promoting your business
through a pay per click solution, when managed by a professional marketer is
a better solution than any traditional marketing strategy for cost and
efficiency. Stepmiles SEO and search engine firm advice is to work also on
the search engine optimization for a long term cost effective solution.