Archive for the 'Search engine marketing' Category

Yahoo re-branding Overture

Wednesday, April 20th, 2005

Yahoo announced a new brand to host all of its sponsored search services, but still is this the best and only way for Yahoo to keep and expand market shares.

Google makes video experiments

Sunday, April 17th, 2005

Google launched a Video Upload Program in an effort to expand its search service.

Google acquired Zipdash

Wednesday, April 13th, 2005

A new acquisition by Google, this time it is a real time road traffic analysis that would fit into the still unclear overall Google’s marketing plan.

Yahoo TV

Sunday, April 10th, 2005

Yahoo is on the way of incorporating webcast TV, taking advantage of the increased bandwidth provided by ISP’s to make it a real online TV broadcast success.