Ethical SEO by Stepmiles

The fact is that Ethical SEO is not a simple task to accomplish but a full and complex marketing process. When you are seeking high rankings on major search engines for a very competitive keyword, the process of optimization may take a few months due to the long time indexing cycle. We understand the frustration of not being ranked or even indexed by Google, Yahoo or MSN and it is unfortunately often that some search engine optimization firms take advantage of the situation.

Since the creation of our SEO firm, we have stated that our clients will have the best result and take NO risk for their business.

Use only ethical SEO firms

When choosing an SEO firm that is using unethical techniques you put your business in jeopardy. This involves the continued use of any technology or procedure that is known to result or simply may result in having the client site removed from search engine indexes or directories, or rendered inoperative.
Stepmiles do not and will never use any practice that may get your website banned or penalized. The following are some of the practices that you should avoid if you value the life of your website:

• Cloaking pages or any page-swapping technique.
• Keyword stuffing, on the page itself, in meta-tags, in comment tags, anywhere...this is not SEO.
• Hiding keywords using text colored with the same color as the background.
• Using a text that is too small that it is barely visible for a human being.
• Doorway pages, automatically generated search engine optimized pages.
• Serve the search engines with multiple pages with similar content or mirror domains. The result for this type of search engine optimization technique is to be banned both for the SEO company and its clients.

There are so many dangerous behavior that we could not list them all on this page but we should probably add to this list a new trend in search engine optimization firms which is optimizing your website only on obscure, long keyword phrases. Those won't drive any targeted traffic if they even drive any traffic to your site.

Stepmiles commitment for Ethical SEO

All the techniques stated above are known to be at very high risks for all websites. For all of our customers we will provide the following ethical services:

• Real Keywords Strategy to drive to your pages the online shoppers that will convert into sales and leads
• Competitors misconducts report: if any of your competitors are using unethical methods, we will report them to the search engines in order to protect your own products and services
• A website search engine optimization based on result on the major search engines and directories. No fake referral websites or obscure search engines you never heard of before
• We will disclose clearly our SEO strategy for your website before any engagement. We do not believe in search engine optimization firms that can not reveal their supposable secrets of optimization
• Please contact our SEO firm for a free first advice if for example you are not sure what your actual SEO consultant is doing to optimize your web site. We will answer free and it's no engagement!

By choosing an SEO firm or not you may sanction life or death to your online marketing campaigns, choosing between ethical or not methods. We believe in long term, fruitful relationships with our clients and partners therefore we would never put any business in jeopardy.