Are you focusing on building trust and engagement with real people? How are you improving the customer search experience? Optimize your customer journey through content, creative assets and interactions to convey relevancy and timeliness that search engines and customers notice. Provide the best possible answers to customers’ questions and organically get at the top SERPs, in featured snippets or direct answers. Integrate new trends as voice search into your organic strategy. Google favors content that improves search experiences – make it a priority in your optimization process.
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Taking a holistic approach to organic optimization leverages quality signals from your reputation management and social media campaigns. Are you prioritizing a timely response to customer feedback? Your customer reviews on Google increasingly affect your location search rankings (“near-me” search), as user-generated feedback weighs more heavily in organic rankings today. Search engines favor surfacing relevant, quality content that answers questions of real people and generates positive customer feedback.
Prioritize optimizing your reputation and social media factors, along with your website content, taxonomy, navigation, path-to-purchase, UX and other relevant criteria for boosting your organic visibility.