Web analytics

This is the study of the impact of a Web site on its users, web analytics measures such concrete details as how many people visited a site, how many of those visitors were unique visitors, how they came to the site, what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site.
To compile a report we will need a full access to your server's log files. If you are not sure what or where your log files are or who to contact to in order to get them, please give us a call and we will be happy to assist you.

Web analytics today

The main thing is applying the information we gather, just as with any other means of research If you know that your visitors are exiting a certain page why not analyzing what is the specific reason, perhaps the search button does not function, or there is another more simple reason that makes you loose sales? What actions can you take to prevent this? Fix your site's features, functionality, etc. Alternatively, you may place an exit interview to get a more precise information on what causes this loss of opportunities.

What if you knew what products and pages visitors look at together? Now you can make associations between products and suggest related pages to up sell your products or services. Web analytics helps you find a pattern that you can use to make predictions for the future.

Projecting historical data into the future is essential for the development of your marketing campaigns.

If you were able to find out through web analytics that a large number of your visitors who search for TV's also visited the

What companies are lacking today when it comes to web analytics is acting upon it. The information is there - the bottom line is: did we really put it to work?

Why do you need to analyze your web stats?

First, you need to measure your content effectiveness to identify what is effectively driving customers to the next step so you can streamline your content, making your site easier to use and less costly to maintain. We are trained on the major web analytics solutions and will provide you with the best service.
We will help to emphasize the Improvement of your e-commerce initiatives with insight into the effectiveness of your merchandising mix, checkout scenarios, product descriptions, marketing campaigns and more.

A comprehensive analysis across all of your acquisition activities will determine how to optimize your internet marketing campaigns and improve you ROI .

Web site navigation analytics

Using web site navigation analytics Stepmiles helps define and measure the effectiveness of any custom-defined process, such as the checkout process. We can also pinpoint and optimize visitors’ navigation paths with high drop-off or abandonment rates.

The affinity reports provide an easy way to understand trends and patterns among pages and site content areas. For example it reveals the pages that are viewed by the same visitors.
An event sequence conduct case is performed on navigational path data. Search criteria include page sequences, entry and exit points, and the referral source of the traffic.

Promotional campaigns

Track the performance of all your online marketing initiatives : Pay per click, email marketing, affiliate programs, SEO - search engine optimization. Stepmiles web analytics service gives detailed reports on the effectiveness of your ads campaign including a variety of cost model such as cost-per-click (CPC), cost-per-acquisition (CPA), return on investment (ROI), customer lifetime value and more.

Tracking organic search, paid for placement search engines results and any of your online marketing initiatives measures and improves your overall return on investment by analyzing the acquisition, conversion and profitability. Web analytics is an essential element of our search engine marketing and SEO firm work, it clearly shows the visitors navigation path and optimize customer's experience as well as it improves your sales conversions.