Amazon, the leading purchase channel today continually enhances its advertising options. But despite its fast growth and wealth of ad choices, per a recent study by Stepmiles […]
Amazon: advertising challenges
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Web and mobile app analytics and business intelligence insights
Where is product research conducted?
Search engines are no longer the predominant product research source, especially, when it comes to the younger generations of shoppers who clearly prefer using social media platforms. […]
Customers journeys differ radically
Stepmiles insights, based on thousands of different user journeys over the last 5 years period, indicate unique shopping behavior among users. Even when shopping within the same […]
Cross-channel POV: Google and Facebook’s funnel stages
Stepmiles has been taking a holistic approach to channel performance optimization since 2004. Today, this strategy is no longer a novelty but a necessity. To maximize their […]
Cross-channel POV (series): combining Google & Facebook
When it comes to digital ad spend, revenue growth and customer journey moments, Google and Facebook are still the dominating duo. In 2017 Facebook and Google drove […]
Google Shopping Growth in 2019
For most online retailers Google shopping year-end reports (Q4) have marked significant growth after distinctly flatter prior quarter’s PLA (“Product Listing Ads”) traffic, and both impressions and […]
More Search Analytics data in the Google Data Studio
Google Data Studio now provides access to 16 months of Google Search Analytics data in the Google Data Studio, the custom dashboard platform, part of the Google […]
What’s new with search engines
The beginning of the year is always full of changes as far as search engines are concerned. Usually, algorithm tweaks and other spam filters are being tested, […]
25 Billion webpages!
That’s a huge figure, but what is it? Google. Yes again, it’s been now a couple of month that the major player is testing new SERP with […]
Google Analytics launched
The Mountain View, CA based search giant Google launched free web analytics a couple of days ago. A few months after acquiring leading analytics software firm Urchin, […]