Search engines are no longer the predominant product research source, especially, when it comes to the younger generations of shoppers who clearly prefer using social media platforms. […]
Where is product research conducted?
Currently browsing: Social
Instagram, Facebook, Twitter and other social media platforms
Customers journeys differ radically
Stepmiles insights, based on thousands of different user journeys over the last 5 years period, indicate unique shopping behavior among users. Even when shopping within the same […]
Cross-channel POV: Google and Facebook’s funnel stages
Stepmiles has been taking a holistic approach to channel performance optimization since 2004. Today, this strategy is no longer a novelty but a necessity. To maximize their […]
Facebook tests ads in its search results
Earlier this week, Facebook revealed that it is testing ads in its search results (primary), and Marketplace. Placing search ads in Facebook’s search results has been part […]
New AdWords tools for Youtube Advertisers
As announced at the Cannes Lions Festival, the YouTube creative suite has the following new tools: Video Experiments, Video Creative Analytics, Director Mix and Video Ad Sequencing. […]
Video Search 2008 Milestones
Search marketers are finally convinced – video search is here to stay and has become an integral part of their online marketing plans. YouTube videos dominated video […]