Linking in the Age of Universal Search

In 2009, your rankings will depend more and more on the personalized and universal search elements that search engines have been gradually incorporating. Other than text, various types of content such as photos, videos and podcasts have been gaining popularity – not only among users but also by search engines algorithms.

In the era of a more personalized, Universal Search, our content should emphasize what people are interested in and searching for online. So, do your homework. Identify what content people really want and what the popular formats are. Also, incorporate social media viral promotions for increased exposure.

If you haven’t already done so, start the new year by revamping your linking strategy. Add all the elements that people are looking for to your website and generate natural links. Keep researching, staying on top of latest trends and content formats for a consistent competitive advantage.

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